SIP Presence: Making Privacy Feel Simple

Building SIP Protocol was the hard part. Explaining it? Somehow harder.

Privacy tech has a communication problem. ZK proofs, Pedersen commitments, stealth addresses — the terminology actively repels normal people. But privacy shouldnt require a cryptography degree to understand.

The Documentation Challenge

docs-sip lives at docs.sip-protocol.org. Built on MDX for the mix of prose and code. The goal: take someone from "what is this" to "I can integrate this" in under 30 minutes.

Structure matters. Concepts before implementation. Mental models before APIs. Why before how.

The specs section documents each ZK circuit in detail. Inputs, outputs, constraints, security assumptions. For the auditors and cryptographers who need to verify correctness.

The Marketing Site

sip-website is the front door. First impressions. The "HTTPS for blockchain" framing from the main story — that came from iterating on this landing page.

Animations with Framer Motion. Dark theme because privacy software should look like privacy software. Hero section that explains value in one sentence. Technical depth available for those who want it, hidden for those who dont.

No blockchain jargon above the fold. "Private transactions" not "shielded intents." "Your data stays yours" not "Pedersen commitment schemes."

The Lesson

Technical excellence means nothing if people cant understand it. Documentation and marketing arent afterthoughts — theyre how adoption happens.

Sites: sip-protocol.org • docs.sip-protocol.org

Stack: Next.js, MDX, Tailwind CSS, Framer Motion

Links: Website Repo • Docs Repo